2020 Hackathon ‘One Target’ Winner
I joined Target Australia for a 6 month UX contract from Jan-Jun 2020. This was my first role in AU after moving from Los Angeles. I hit the ground running taking handover from one of the outgoing designers despite some setbacks with my company laptop and login credentials. I jumped straight in to leading a small team for Target’s 2020 Hack-day after several chats with some of key team members who shared similar ideas.
One challenge the team was facing was linking the digital/online shopping experiences with in-store purchasing behaviour. While Flybuys integration was planned, there wasn’t much support for digital loyalty rewards or deeper insights into purchasing behaviours that could be readily linked.
This hackathon presentation wasn’t intended to showcase a final approach, but highlight what’s possible with proactive teams focused on a business goal that could provide customers with some benefits.
I worked with a great team including the iOS mobile engineering lead and the mobile team product owner to quickly modify a few screenshots of the mobile app. We also worked with a POS terminal expert and backend engineer to get a scannable SKU representing my Target account.
We used one of the on-site POS labs to record an example video of a demo shopping experience, scanning items for checkout, and scanning the mobile app SKU screenshot to demo all the necessary elements were readily available.
This presentation was awarded the ‘One Target’ award for showcasing how collaboration across departments could quickly unlock potential. Eventually, teams were assigned to further explore making a digital loyalty program and improved order statuses feasible.
Order Status Updates
A few months later, Target greenlit the order status project. It was initially supported by a different designer, but some challenges arose in that squad to best balance the needs of the business, so the mobile project was consolidated together with my web design work underway.
Existing order details weren’t very compelling or informative, and only accessible with web-based screens.
I worked with the business analyst to map out the various states that could be displayed for all possible order paths, including cancelled orders or items, re-routed deliveries that would take longer than expected for single and multi-consignment scenarios.
We then refreshed the mobile designs to simplify the interactions, reduced the need for sliding or dragging things around the touch-screen, and gave an overview of each of the consignments with tracking details, when available.